Based on the Citywealth article published on 2 July 2025
Passion investing is more than a trend — it’s a lifestyle. In the
In a Citywealth article, Swiss lawyer Ariel Sergio Davidoff, co-founder of Davidoff Law, reveals why ultra-high-net-worth individuals are increasingly investing in emotional assets.
Take Palladium, the four-year-old racehorse bought for US$1.4 million. After early victories in Hamburg and Huntingdon, his career hit a snag when he was found “cast” in the stable — a setback with massive implications. Davidoff explains that equine investment blends glamour, risk, and rigorous legal and veterinary checks. It’s not just about pedigree — it’s about legacy, wellbeing, and complex cross-border contracts.
But the investment sphere doesn’t end at the track.
Davidoff also highlights a booming segment: celebrity memorabilia. From Marilyn Monroe’s “Happy Birthday” dress to Michael Jordan’s trainers or the dresses worn by Princess Diana, collectors are spending millions on pieces that carry emotional and cultural significance. For Davidoff’s clients, these items offer more than financial gain — they’re tangible links to history and identity.
Whether it’s a champion stallion or a royal gown, buyers are seeking emotional value as much as returns. Behind every major purchase lies a story, a provenance trail, and expert legal guidance.
